My Design ProcessHow do I think?


I research, observe, understand current trends and best practices and gather all this data before starting my designs. I like to look at a company's brand, audience, products, business model, values and their customer touchpoints.


I take what I have understood and start brainstorming. There is no stupid or bad idea during this phase. I find myself looking at what works, what doesn't. Taking what is relevant and useful, and tinkering with ideas.

Sketching & Conceptualizing

Every designer needs to sketch. This helps me conceptualize my ideas and thoughts into a tangible form. Sketching my thoughts often allows me to organize my ideas and easily refer back to them in the future if need be.


Constraints help reel in outlandish ideas in the ideation process. I ask myself what boundaries, goals, and purpose might this design problem have, and try and constrain my ideas into a solution suited for this problem.


If an idea still feels right with all the constraints put upon it, I start prototyping. This can range from paper prototypes, wireframes to actual clickable interactions. Prototypes help me understand whether an idea works.


Refining is when I gather feedback from others, and to make sure my idea is fully my own. The main things I always ask myself is if the idea is technologically feasible, economically viable, and desirable to people.


My strength as a generalist designer is my ability to find the right tools to achieve my goal. Having a basic understanding of different applications often allows me to find the best combination of tools to complete my project This is where I spend a bulk of my time getting a project to completion.


Perfection and refinement is something I struggle with since there's always something that can be revisited and refined on during the production phase. However, I always adhere to designing something to the highest standards of competency and finish possible before going back and retinkering.