CONTEXT

CONTEXT

CONTEXT

CONTEXT

CONTEXT

ADARA is an adtech company that helps travel brands such as Marriott, Hyatt, Delta, and United Airlines measure and leverage global travel data to reach their customers. The company’s Magellan platform is a B2B enterprise platform that digests over billions of travel searches and bookings into data for advertisers to better understand and engage their customers.

The goal was to create a self-service platform which would allow external advertisers to create and maintain their own campaigns, rather than having to rely on ADARA’s internal advertising managers.

ADARA is an adtech company that helps travel brands such as Marriott, Hyatt, Delta, and United Airlines measure and leverage global travel data to reach their customers. The company’s Magellan platform is a B2B enterprise platform that digests over billions of travel searches and bookings into data for advertisers to better understand and engage their customers.

The goal was to create a self-service platform which would allow external advertisers to create and maintain their own campaigns, rather than having to rely on ADARA’s internal advertising managers.

ADARA is an adtech company that helps travel brands such as Marriott, Hyatt, Delta, and United Airlines measure and leverage global travel data to reach their customers. The company’s Magellan platform is a B2B enterprise platform that digests over billions of travel searches and bookings into data for advertisers to better understand and engage their customers.

The goal was to create a self-service platform which would allow external advertisers to create and maintain their own campaigns, rather than having to rely on ADARA’s internal advertising managers.

ADARA is an adtech company that helps travel brands such as Marriott, Hyatt, Delta, and United Airlines measure and leverage global travel data to reach their customers. The company’s Magellan platform is a B2B enterprise platform that digests over billions of travel searches and bookings into data for advertisers to better understand and engage their customers.

The goal was to create a self-service platform which would allow external advertisers to create and maintain their own campaigns, rather than having to rely on ADARA’s internal advertising managers.

ADARA is an adtech company that helps travel brands such as Marriott, Hyatt, Delta, and United Airlines measure and leverage global travel data to reach their customers. The company’s Magellan platform is a B2B enterprise platform that digests over billions of travel searches and bookings into data for advertisers to better understand and engage their customers.

The goal was to create a self-service platform which would allow external advertisers to create and maintain their own campaigns, rather than having to rely on ADARA’s internal advertising managers.

PROJECT ROLE

PROJECT ROLE

PROJECT ROLE

PROJECT ROLE

PROJECT ROLE

I was the only designer on the team, and tasked with updating their existing platform.  I worked closely with project managers and front-end engineers in charge of various features of the platform to figure out the platform’s requirements and to implement my designs.

I was the only designer on the team, and tasked with updating their existing platform.  I worked closely with project managers and front-end engineers in charge of various features of the platform to figure out the platform’s requirements and to implement my designs.

I was the only designer on the team, and tasked with updating their existing platform.  I worked closely with project managers and front-end engineers in charge of various features of the platform to figure out the platform’s requirements and to implement my designs.

I was the only designer on the team, and tasked with updating their existing platform.  I worked closely with project managers and front-end engineers in charge of various features of the platform to figure out the platform’s requirements and to implement my designs.

I was the only designer on the team, and tasked with updating their existing platform.  I worked closely with project managers and front-end engineers in charge of various features of the platform to figure out the platform’s requirements and to implement my designs.

CHALLENGES

CHALLENGES

CHALLENGES

CHALLENGES

CHALLENGES

I was the first designer brought on, and was only an intern before I eventually became a contract designer. Given that this was my first job out of college, I asked for tons of feedback from my colleagues and learned from their experience working with complex B2B platforms.

The biggest challenge I faced was to understand enterprise design, where the platform was used by a a highly specialized user base — advertising campaign managers.

Campaign managers and advertisers like to be able to monitor many metrics at once and make bulk edits on the platform, which meant I had to use as much real estate as possible in my design, and to learn some information design.

I was the first designer brought on, and was only an intern before I eventually became a contract designer. Given that this was my first job out of college, I asked for tons of feedback from my colleagues and learned from their experience working with complex B2B platforms.

The biggest challenge I faced was to understand enterprise design, where the platform was used by a a highly specialized user base — advertising campaign managers.

Campaign managers and advertisers like to be able to monitor many metrics at once and make bulk edits on the platform, which meant I had to use as much real estate as possible in my design, and to learn some information design.

I was the first designer brought on, and was only an intern before I eventually became a contract designer. Given that this was my first job out of college, I asked for tons of feedback from my colleagues and learned from their experience working with complex B2B platforms.

The biggest challenge I faced was to understand enterprise design, where the platform was used by a a highly specialized user base — advertising campaign managers.

Campaign managers and advertisers like to be able to monitor many metrics at once and make bulk edits on the platform, which meant I had to use as much real estate as possible in my design, and to learn some information design.

I was the first designer brought on, and was only an intern before I eventually became a contract designer. Given that this was my first job out of college, I asked for tons of feedback from my colleagues and learned from their experience working with complex B2B platforms.

The biggest challenge I faced was to understand enterprise design, where the platform was used by a a highly specialized user base — advertising campaign managers.

Campaign managers and advertisers like to be able to monitor many metrics at once and make bulk edits on the platform, which meant I had to use as much real estate as possible in my design, and to learn some information design.

I was the first designer brought on, and was only an intern before I eventually became a contract designer. Given that this was my first job out of college, I asked for tons of feedback from my colleagues and learned from their experience working with complex B2B platforms.

The biggest challenge I faced was to understand enterprise design, where the platform was used by a a highly specialized user base — advertising campaign managers.

Campaign managers and advertisers like to be able to monitor many metrics at once and make bulk edits on the platform, which meant I had to use as much real estate as possible in my design, and to learn some information design.

Mockups of Platform

Mockups of Platform

Mockup of Platform

Mockups of Platform

Mockups of Platform

DEFINING THE PRODUCT

DEFINING THE PRODUCT

DEFINING THE PRODUCT

DEFINING THE PRODUCT

DEFINING THE PRODUCT

First, I had to understood what the product did. Since I worked with a very experienced product management team that met with clients often, they were able to hand me very specific requirements into mockups for the engineering team to implement. I started with wireframes, and checked in with various levels of stakeholders to make sure that I understood the requirements correctly, before I spent more time working on high-fidleity mockups.

First, I had to understood what the product did. Since I worked with a very experienced product management team that met with clients often, they were able to hand me very specific requirements into mockups for the engineering team to implement. I started with wireframes, and checked in with various levels of stakeholders to make sure that I understood the requirements correctly, before I spent more time working on high-fidleity mockups.

First, I had to understood what the product did. Since I worked with a very experienced product management team that met with clients often, they were able to hand me very specific requirements into mockups for the engineering team to implement. I started with wireframes, and checked in with various levels of stakeholders to make sure that I understood the requirements correctly, before I spent more time working on high-fidleity mockups.

First, I had to understood what the product did. Since I worked with a very experienced product management team that met with clients often, they were able to hand me very specific requirements into mockups for the engineering team to implement. I started with wireframes, and checked in with various levels of stakeholders to make sure that I understood the requirements correctly, before I spent more time working on high-fidleity mockups.

First, I had to understood what the product did. Since I worked with a very experienced product management team that met with clients often, they were able to hand me very specific requirements into mockups for the engineering team to implement.

I started with wireframes, and checked in with various levels of stakeholders to make sure that I understood the requirements correctly, before I spent more time working on high-fidleity mockups.

Balsamiq Wireframes

Balsamiq Wireframes

Balsamiq Wireframes

Balsamiq Wireframes

Balsamiq Wireframes

VISUAL DESIGN

VISUAL DESIGN

VISUAL DESIGN

VISUAL DESIGN

VISUAL DESIGN

Given how new I was to visual design,  I took inspiration from existing platforms such as Google's AdSense and Facebook's advertising platform. Visually, I tried to keep my design consistent with the company's brand identity, and kept the platform as clutter-free as possible even with the large amount of information that had to be displayed.

My scope of work included maintaining visual consistency through high-fidelity mockups, creating new icons through an icon-font, and maintaining a UI asset library, and creating a style guide for engineers to reference. 

Given how new I was to visual design,  I took inspiration from existing platforms such as Google's AdSense and Facebook's advertising platform. Visually, I tried to keep my design consistent with the company's brand identity, and kept the platform as clutter-free as possible even with the large amount of information that had to be displayed.

My scope of work included maintaining visual consistency through high-fidelity mockups, creating new icons through an icon-font, and maintaining a UI asset library, and creating a style guide for engineers to reference. 

Given how new I was to visual design,  I took inspiration from existing platforms such as Google's AdSense and Facebook's advertising platform. Visually, I tried to keep my design consistent with the company's brand identity, and kept the platform as clutter-free as possible even with the large amount of information that had to be displayed.

My scope of work included maintaining visual consistency through high-fidelity mockups, creating new icons through an icon-font, and maintaining a UI asset library, and creating a style guide for engineers to reference. 

Given how new I was to visual design,  I took inspiration from existing platforms such as Google's AdSense and Facebook's advertising platform. Visually, I tried to keep my design consistent with the company's brand identity, and kept the platform as clutter-free as possible even with the large amount of information that had to be displayed.

My scope of work included maintaining visual consistency through high-fidelity mockups, creating new icons through an icon-font, and maintaining a UI asset library, and creating a style guide for engineers to reference. 

Given how new I was to visual design,  I took inspiration from existing platforms such as Google's AdSense and Facebook's advertising platform. Visually, I tried to keep my design consistent with the company's brand identity, and kept the platform as clutter-free as possible even with the large amount of information that had to be displayed.

My scope of work included maintaining visual consistency through high-fidelity mockups, creating new icons through an icon-font, and maintaining a UI asset library, and creating a style guide for engineers to reference. 

FINAL TAKEAWAYS

FINAL TAKEAWAYS

FINAL TAKEAWAYS

FINAL TAKEAWAYS

FINAL TAKEAWAYS

As the first job I had since graduating college, I learned a lot from my time at ADARA. I learned how to work with various level of stakeholders. Working with product managers, learning how to improve the product from customer interviews and internal testers, handing off designs to engineering and redlining specs to make sure designs are implemented correctly. 

I also learned the importance of being proactive and finding out what you don't know. I read tons of articles and guides on creating an icon font, making a style guide, and a UI library. 

As the first job I had since graduating college, I learned a lot from my time at ADARA. I learned how to work with various level of stakeholders. Working with product managers, learning how to improve the product from customer interviews and internal testers, handing off designs to engineering and redlining specs to make sure designs are implemented correctly. 

I also learned the importance of being proactive and finding out what you don't know. I read tons of articles and guides on creating an icon font, making a style guide, and a UI library. 

As the first job I had since graduating college, I learned a lot from my time at ADARA. I learned how to work with various level of stakeholders. Working with product managers, learning how to improve the product from customer interviews and internal testers, handing off designs to engineering and redlining specs to make sure designs are implemented correctly. 

I also learned the importance of being proactive and finding out what you don't know. I read tons of articles and guides on creating an icon font, making a style guide, and a UI library. 

As the first job I had since graduating college, I learned a lot from my time at ADARA. I learned how to work with various level of stakeholders. Working with product managers, learning how to improve the product from customer interviews and internal testers, handing off designs to engineering and redlining specs to make sure designs are implemented correctly. 

I also learned the importance of being proactive and finding out what you don't know. I read tons of articles and guides on creating an icon font, making a style guide, and a UI library. 

As the first job I had since graduating college, I learned a lot from my time at ADARA. I learned how to work with various level of stakeholders. Working with product managers, learning how to improve the product from customer interviews and internal testers, handing off designs to engineering and redlining specs to make sure designs are implemented correctly. 

I also learned the importance of being proactive and finding out what you don't know. I read tons of articles and guides on creating an icon font, making a style guide, and a UI library. 

 © 2021 Andrew Lee Design

 © 2021 Andrew Lee Design

 © 2021Andrew Lee Design 

 © 2021 Andrew Lee Design

© 2021 Andrew Lee Design.