CONTEXT

CONTEXT

CONTEXT

CONTEXT

CONTEXT

PalPilot is a hardware design company and the parent company of FootPrintKu. The company provides turnkey services for developing, manufacturing, and selling hardware including printed circuit boards, interconnect products, and magnetic components. PalPilot's overall strategy is to provide strategic guidance and support for many hardware companies, similar to an external design agency but for the hardware industry.

PalPilot is a hardware design company and the parent company of FootPrintKu. The company provides turnkey services for developing, manufacturing, and selling hardware including printed circuit boards, interconnect products, and magnetic components. PalPilot's overall strategy is to provide strategic guidance and support for many hardware companies, similar to an external design agency but for the hardware industry.

PalPilot is a hardware design company and the parent company of FootPrintKu. The company provides turnkey services for developing, manufacturing, and selling hardware including printed circuit boards, interconnect products, and magnetic components. PalPilot's overall strategy is to provide strategic guidance and support for many hardware companies, similar to an external design agency but for the hardware industry.

PalPilot is a hardware design company and the parent company of FootPrintKu. The company provides turnkey services for developing, manufacturing, and selling hardware including printed circuit boards, interconnect products, and magnetic components. 

PalPilot's overall strategy is to provide strategic guidance and support for many hardware companies, similar to an external design agency but for the hardware industry.

PalPilot is a hardware design company and the parent company of FootPrintKu. The company provides turnkey services for developing, manufacturing, and selling hardware including printed circuit boards, interconnect products, and magnetic components. 

PalPilot's overall strategy is to provide strategic guidance and support for many hardware companies, similar to an external design agency but for the hardware industry.

PROJECT ROLE

PROJECT ROLE

PROJECT ROLE

PROJECT ROLE

PROJECT ROLE

I was brought on to provide general additional design direction and support for the marketing team. In my role at PalPilot, I worked closely with the Vice-President because he liked a hand-on approach to the designs, as well as a marketing administrator. 

I was brought on to provide general additional design direction and support for the marketing team. In my role at PalPilot, I worked closely with the Vice-President because he liked a hand-on approach to the designs, as well as a marketing administrator.

I was brought on to provide general additional design direction and support for the marketing team. In my role at PalPilot, I worked closely with the Vice-President because he liked a hand-on approach to the designs, as well as a marketing administrator. 

I was brought on to provide general additional design direction and support for the marketing team. In my role at PalPilot, I worked closely with the Vice-President because he liked a hand-on approach to the designs, as well as a marketing administrator.

I was brought on to provide general additional design direction and support for the marketing team. In my role at PalPilot, I worked closely with the Vice-President because he liked a hand-on approach to the designs, as well as a marketing administrator.

CHALLENGES

CHALLENGES

CHALLENGES

CHALLENGES

CHALLENGES

As my career was mostly focused on UI/UX design, I was out of practice in graphic design and print design, since I haven't done any meaningful work since college. The challenges I faced in this role was to satisfy the client (in this case the VP), but also maintain design integrity. 

I had to be able to communicate my design ideas and thinking effectively, and get buy-in on why it's a good way to do so. Since the company was not a UX or design driven company, I had to be an adovcate for good design practices, and to communicate modern design trends. I helped inmplement design methodologies and proactively communicate my design views to other levels of management to ensure that they were comfortable with my design proposals and choices.

As my career was mostly focused on UI/UX design, I was out of practice in graphic design and print design, since I haven't done any meaningful work since college. The challenges I faced in this role was to satisfy the client (in this case the VP), but also maintain design integrity. 

I had to be able to communicate my design ideas and thinking effectively, and get buy-in on why it's a good way to do so. Since the company was not a UX or design driven company, I had to be an adovcate for good design practices, and to communicate modern design trends. I helped inmplement design methodologies and proactively communicate my design views to other levels of management to ensure that they were comfortable with my design proposals and choices.

As my career was mostly focused on UI/UX design, I was out of practice in graphic design and print design, since I haven't done any meaningful work since college. The challenges I faced in this role was to satisfy the client (in this case the VP), but also maintain design integrity. 

I had to be able to communicate my design ideas and thinking effectively, and get buy-in on why it's a good way to do so. Since the company was not a UX or design driven company, I had to be an adovcate for good design practices, and to communicate modern design trends. I helped inmplement design methodologies and proactively communicate my design views to other levels of management to ensure that they were comfortable with my design proposals and choices.

As my career was mostly focused on UI/UX design, I was out of practice in graphic design and print design, since I haven't done any meaningful work since college. The challenges I faced in this role was to satisfy the client (in this case the VP), but also maintain design integrity. 

I had to be able to communicate my design ideas and thinking effectively, and get buy-in on why it's a good way to do so. Since the company was not a UX or design driven company, I had to be an adovcate for good design practices, and to communicate modern design trends. I helped inmplement design methodologies and proactively communicate my design views to other levels of management to ensure that they were comfortable with my design proposals and choices.

As my career was mostly focused on UI/UX design, I was out of practice in graphic design and print design, since I haven't done any meaningful work since college. The challenges I faced in this role was to satisfy the client (in this case the VP), but also maintain design integrity. 

I had to be able to communicate my design ideas and thinking effectively, and get buy-in on why it's a good way to do so. Since the company was not a UX or design driven company, I had to be an adovcate for good design practices, and to communicate modern design trends.

I helped inmplement design methodologies and proactively communicate my design views to other levels of management to ensure that they were comfortable with my design proposals and choices.

COMPANY GOALS

COMPANY GOALS

COMPANY GOALS

COMPANY GOALS

COMPANY GOALS

As PalPilot’s first design strategist, my goal was to introduce design solutions and tools to a hardware company that did not have an existing design culture. I worked closely with the VP and their marketing administrator to communicate my design views, and to ensure my designs reflected the company’s values. I helped Palpilot to completely revamp their image as a company by updating their flyers, banners, presentations, email templates, social media content, and websites to reflect a more modern aesthetic.

As PalPilot’s first design strategist, my goal was to introduce design solutions and tools to a hardware company that did not have an existing design culture. I worked closely with the VP and their marketing administrator to communicate my design views, and to ensure my designs reflected the company’s values. I helped Palpilot to completely revamp their image as a company by updating their flyers, banners, presentations, email templates, social media content, and websites to reflect a more modern aesthetic.

As PalPilot’s first design strategist, my goal was to introduce design solutions and tools to a hardware company that did not have an existing design culture. I worked closely with the VP and their marketing administrator to communicate my design views, and to ensure my designs reflected the company’s values. I helped Palpilot to completely revamp their image as a company by updating their flyers, banners, presentations, email templates, social media content, and websites to reflect a more modern aesthetic.

As PalPilot’s first design strategist, my goal was to introduce design solutions and tools to a hardware company that did not have an existing design culture. I worked closely with the VP and their marketing administrator to communicate my design views, and to ensure my designs reflected the company’s values.

I helped Palpilot to completely revamp their image as a company by updating their flyers, banners, presentations, email templates, social media content, and websites to reflect a more modern aesthetic.

As PalPilot’s first design strategist, my goal was to introduce design solutions and tools to a hardware company that did not have an existing design culture.

I worked closely with the VP and their marketing administrator to communicate my design views, and to ensure my designs reflected the company’s values.

I helped Palpilot to completely revamp their image as a company by updating their flyers, banners, presentations, email templates, social media content, and websites to reflect a more modern aesthetic.

PRODUCT WEBSITES

PRODUCT WEBSITES

PRODUCT WEBSITES

PRODUCT WEBSITES

PRODUCT WEBSITES

I was asked to design two websites for PalPilot's product divisions - PalTorc and PalCells.

PalTorc is an IoT smart torque that collects data from exercise machines and bicycles with the goal to expand into homes and robotics.

PalCells is a product that helps monitor battery life on anything with voltage, such as chargers and acid batteries. 

I was tasked only with the design and visuals for the website and asked to leave the content to the employees on the respective teams.  I wanted to ensure non-technical employees working on the website content could easily upload and edit the content when they needed, and ultimately decided to use WordPress given its user-friendly layout and easy to set up page templates.

I was asked to design two websites for PalPilot's product divisions - PalTorc and PalCells.

PalTorc is an IoT smart torque that collects data from exercise machines and bicycles with the goal to expand into homes and robotics.

PalCells is a product that helps monitor battery life on anything with voltage, such as chargers and acid batteries. 

I was tasked only with the design and visuals for the website and asked to leave the content to the employees on the respective teams.  I wanted to ensure non-technical employees working on the website content could easily upload and edit the content when they needed, and ultimately decided to use WordPress given its user-friendly layout and easy to set up page templates.

I was asked to design two websites for PalPilot's product divisions - PalTorc and PalCells.

PalTorc is an IoT smart torque that collects data from exercise machines and bicycles with the goal to expand into homes and robotics.

PalCells is a product that helps monitor battery life on anything with voltage, such as chargers and acid batteries. 

I was tasked only with the design and visuals for the website and asked to leave the content to the employees on the respective teams.  I wanted to ensure non-technical employees working on the website content could easily upload and edit the content when they needed, and ultimately decided to use WordPress given its user-friendly layout and easy to set up page templates.

I was asked to design two websites for PalPilot's product divisions - PalTorc and PalCells.

PalTorc is an IoT smart torque that collects data from exercise machines and bicycles with the goal to expand into homes and robotics.

PalCells is a product that helps monitor battery life on anything with voltage, such as chargers and acid batteries. 

I was tasked only with the design and visuals for the website and asked to leave the content to the employees on the respective teams.  I wanted to ensure non-technical employees working on the website content could easily upload and edit the content when they needed, and ultimately decided to use WordPress given its user-friendly layout and easy to set up page templates.

I was asked to design two websites for PalPilot's product divisions -  PalTorc and PalCells.

PalTorc is an IoT smart torque that collects data from exercise machines and bicycles with the goal to expand into homes and robotics.

PalCells is a product that helps monitor battery life on anything with voltage, such as chargers and acid batteries. 

I was tasked only with the design and visuals for the website and asked to leave the content to the employees on the respective teams.  I wanted to ensure non-technical employees working on the website content could easily upload and edit the content when they needed, and ultimately decided to use WordPress given its user-friendly layout and easy to set up page templates.

FINAL TAKEAWAYS

FINAL TAKEAWAYS

FINAL TAKEAWAYS

FINAL TAKEAWAYS

FINAL TAKEAWAYS

Asides from print design and web design, I also had to learn many different new skills on the fly.  had to quickly learn how to style things the way I saw fit since I was usually the only designer working on these various projects.

One such new skill that I was quite proud of learning was creating email templates, learning how they work and how to send them out. Having to format them in In-Line HTML/CSS was a learning process since I'm not the best coder. Learning these skills though, helped reinforce my own understanding of web design, and how to apply specific styling.

Asides from print design and web design, I also had to learn many different new skills on the fly.  had to quickly learn how to style things the way I saw fit since I was usually the only designer working on these various projects.

One such new skill that I was quite proud of learning was creating email templates, learning how they work and how to send them out. Having to format them in In-Line HTML/CSS was a learning process since I'm not the best coder. Learning these skills though, helped reinforce my own understanding of web design, and how to apply specific styling.

Asides from print design and web design, I also had to learn many different new skills on the fly.  had to quickly learn how to style things the way I saw fit since I was usually the only designer working on these various projects.

One such new skill that I was quite proud of learning was creating email templates, learning how they work and how to send them out. Having to format them in In-Line HTML/CSS was a learning process since I'm not the best coder. Learning these skills though, helped reinforce my own understanding of web design, and how to apply specific styling.

Asides from print design and web design, I also had to learn many different new skills on the fly.  had to quickly learn how to style things the way I saw fit since I was usually the only designer working on these various projects.

One such new skill that I was quite proud of learning was creating email templates, learning how they work and how to send them out. Having to format them in In-Line HTML/CSS was a learning process since I'm not the best coder. Learning these skills though, helped reinforce my own understanding of web design, and how to apply specific styling.

Asides from print design and web design, I also had to learn many different new skills on the fly.  had to quickly learn how to style things the way I saw fit since I was usually the only designer working on these various projects.

One such new skill that I was quite proud of learning was creating email templates, learning how they work and how to send them out. Having to format them in In-Line HTML/CSS was a learning process since I'm not the best coder. Learning these skills though, helped reinforce my own understanding of web design, and how to apply specific styling.

 © 2021 Andrew Lee Design

 © 2021 Andrew Lee Design

 © 2021Andrew Lee Design 

 © 2021 Andrew Lee Design

© 2021 Andrew Lee Design.